Aeris

Aeris Blog

AI Search

Every AI Search playbook and analysis from the Aeris blog.

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Claude Skills for SEO: What AEO and GEO Teams Should Build Next
SEO

Claude Skills for SEO: What AEO and GEO Teams Should Build Next

Claude Skills make SEO workflows modular. The bigger opportunity is turning those same workflows into AEO and GEO systems for AI search visibility.

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Agentic Shopping Will Turn Commerce Media Into the Next Marketing Operating System
Commerce Media

Agentic Shopping Will Turn Commerce Media Into the Next Marketing Operating System

When AI agents start shopping for consumers, marketing will move from clicks and impressions to machine-readable commerce media infrastructure.

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Claude Just Killed the Ads Dashboard. Google Should Be Nervous.
AI Search

Claude Just Killed the Ads Dashboard. Google Should Be Nervous.

Claude builds your Google and Meta ads dashboard from one prompt — and just made an entire software category worthless. Here's why Google should be nervous, and what AI still can't see.

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The Moment Before Purchase: Why AI Commerce Will Be Won Upstream
AI Commerce

The Moment Before Purchase: Why AI Commerce Will Be Won Upstream

The next commerce advantage will belong to brands that can act before checkout, when shoppers are still deciding what to buy and AI agents are shaping demand.

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