Aeris

Aeris Blog

Performance Marketing

Every Performance Marketing playbook and analysis from the Aeris blog.

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How Google's Gemini-Business Profile Integration Can Transform Local Marketing Strategy
AI Visibility

How Google's Gemini-Business Profile Integration Can Transform Local Marketing Strategy

Google just made a move that deserves more attention than it's getting. **The company is weaving its Gemini AI directly into Google Business Profile management**, creating what could become the first...

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The Surprising Truth About Hyphenated Domain Names: What Marketers Need To Know
Performance Marketing

The Surprising Truth About Hyphenated Domain Names: What Marketers Need To Know

**For over two decades, the SEO community has treated hyphenated domain names like digital poison.** Pick any industry forum from 2010 onwards, and you'll find heated debates warning against the suppo...

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The Hidden Side Of Ad Tech Inflation: What Marketers Need To Know About Rising Costs
Commerce Media

The Hidden Side Of Ad Tech Inflation: What Marketers Need To Know About Rising Costs

The advertising industry is experiencing a quiet crisis. Behind the glossy dashboards and impressive reach metrics lies an uncomfortable truth: **the cost of reaching consumers has inflated to levels...

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Why Retail Media Leadership Moves Signal a Strategic Shift in Commerce Marketing
Commerce Media

Why Retail Media Leadership Moves Signal a Strategic Shift in Commerce Marketing

The retail media landscape is experiencing a fundamental transformation, and the latest executive appointments tell the story better than any earnings report could. **Kepler's recent expansion of thei...

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The Rise Of Pharmacy Retail Media: What Brands Need To Know About In-Store Digital Networks
Commerce Media

The Rise Of Pharmacy Retail Media: What Brands Need To Know About In-Store Digital Networks

Retail media isn't just for supermarkets and e-commerce giants anymore. **The pharmacy sector is emerging as one of the most compelling frontiers for advertisers seeking high-intent, health-conscious...

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The Hidden Side Of AI Max Controls: What Advertisers Need To Know
Performance Marketing

The Hidden Side Of AI Max Controls: What Advertisers Need To Know

Google's AI Max campaigns have been a lightning rod for debate since they launched. The promise of AI-driven automation colliding with advertisers' deep-seated need for control has created friction th...

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Why Dollar Tree's "Built For This" Moment Signals A Shift In Consumer Behavior
Commerce Media

Why Dollar Tree's "Built For This" Moment Signals A Shift In Consumer Behavior

Something interesting is happening at the checkout line. Dollar Tree's CEO recently declared that their model is "built for environments like this" — a statement that sounds like corporate optimism u...

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Why American Eagle's Pivot to Performance Marketing Signals a Broader Retail Reckoning
Performance Marketing

Why American Eagle's Pivot to Performance Marketing Signals a Broader Retail Reckoning

The retail marketing playbook is being rewritten in real time, and American Eagle just handed us a front-row seat to the transformation. When a major retailer with deep pockets and celebrity partners...

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How Google's New Lead Dashboard Can Transform Your Bidding Strategy
Performance Marketing

How Google's New Lead Dashboard Can Transform Your Bidding Strategy

Google Ads just made a move that should have every performance marketer paying attention. The platform now includes a dedicated lead management interface built directly into the advertising dashboard...

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How Rising Gas Prices Could Reshape E-Commerce Strategy For Advertisers
Commerce Media

How Rising Gas Prices Could Reshape E-Commerce Strategy For Advertisers

The pump is pinching wallets again, and the ripple effects are reaching far beyond the gas station. **With national gas prices averaging $4.43 per gallon — well above the $3.16 average from a year ago...

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How To Structure Paid Social Creative Testing For Better Performance
Performance Marketing

How To Structure Paid Social Creative Testing For Better Performance

The creative testing landscape in paid social has shifted dramatically. What once was a numbers game—flooding accounts with endless ad variations—has become a strategic discipline where differentiatio...

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Beyond RAG: Why Every AI Search Platform Is Now Agentic And What That Means For Your Content
AI Visibility

Beyond RAG: Why Every AI Search Platform Is Now Agentic And What That Means For Your Content

The retrieval-augmented generation (RAG) architecture that seemed revolutionary just two years ago is already obsolete. **The simple query-retrieve-generate pipeline that defined early AI search has b...

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