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Google Shopping & CSS

Every Google Shopping & CSS playbook and analysis from the Aeris blog.

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Google CSS For Shopping Ads In 2026: How To Choose The Right Approach
Google Shopping & CSS

Google CSS For Shopping Ads In 2026: How To Choose The Right Approach

> **TL;DR —** Comparison Shopping Services (CSS) give EU advertisers a 16-18% bidding advantage on Google Shopping by bypassing Google's margin, but the right CSS approach depends on your size: small...

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The Hidden Side Of AI Max Controls: What Advertisers Need To Know
Performance Marketing

The Hidden Side Of AI Max Controls: What Advertisers Need To Know

Google's AI Max campaigns have been a lightning rod for debate since they launched. The promise of AI-driven automation colliding with advertisers' deep-seated need for control has created friction th...

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