Aeris

Aeris Blog

Creator Commerce

Every Creator Commerce playbook and analysis from the Aeris blog.

All articles
Why Menswear's Obsession With Vintage Is A Wake-Up Call For Modern Brands
Brand Strategy

Why Menswear's Obsession With Vintage Is A Wake-Up Call For Modern Brands

The largest menswear trade show in the world is around the corner. Pitti Uomo will once again showcase the finest new collections from global brands — suits, shoes, elevated basics. Yet here's the unc...

Read article
How Unilever's Creator-First World Cup Strategy Is Rewriting The Sports Marketing Playbook
Creator Commerce

How Unilever's Creator-First World Cup Strategy Is Rewriting The Sports Marketing Playbook

The 2026 World Cup isn't just a football tournament. It's a proving ground for the most ambitious creator marketing experiment in CPG history. Unilever's decision to activate over 35 brands through c...

Read article
Why American Eagle's Pivot to Performance Marketing Signals a Broader Retail Reckoning
Performance Marketing

Why American Eagle's Pivot to Performance Marketing Signals a Broader Retail Reckoning

The retail marketing playbook is being rewritten in real time, and American Eagle just handed us a front-row seat to the transformation. When a major retailer with deep pockets and celebrity partners...

Read article

See what's wasting your ad spend — free.

Connect read-only, get the audit, decide what to act on. No card, no commitment.

Get started