Aeris Blog

Commerce Media

Every Commerce Media playbook and analysis from the Aeris blog.

AI VisibilityJune 16, 2026

Best AI Visibility Tools For E-Commerce Brands In 2026

> **TL;DR —** E-commerce brands need three distinct capabilities for AI visibility: citation monitoring to track mentions, content auditing to identify gaps, and optimization platforms to improve rank...

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Commerce MediaJune 16, 2026

AI Tools for Google Ads in 2026: A Commerce Advertiser's Buyer Guide

> **TL;DR —** Commerce advertisers now have three distinct AI approaches for Google Ads: Google's native automation (Smart Bidding, PMax), specialized point tools for specific functions, and fully man...

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Commerce MediaJune 8, 2026

The Hidden Side Of Ad Tech Inflation: What Marketers Need To Know About Rising Costs

The advertising industry is experiencing a quiet crisis. Behind the glossy dashboards and impressive reach metrics lies an uncomfortable truth: **the cost of reaching consumers has inflated to levels...

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Commerce MediaJune 6, 2026

Why Retail Media Leadership Moves Signal a Strategic Shift in Commerce Marketing

The retail media landscape is experiencing a fundamental transformation, and the latest executive appointments tell the story better than any earnings report could. **Kepler's recent expansion of thei...

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Commerce MediaJune 3, 2026

The Rise Of Pharmacy Retail Media: What Brands Need To Know About In-Store Digital Networks

Retail media isn't just for supermarkets and e-commerce giants anymore. **The pharmacy sector is emerging as one of the most compelling frontiers for advertisers seeking high-intent, health-conscious...

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AI VisibilityMay 31, 2026

Why Agentic Shopping Is The Future Of Beauty Retail

The beauty industry has always been obsessed with personalization. From shade-matching foundations to customizing skincare routines, the promise has always been the same: *we'll find exactly what work...

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Commerce MediaMay 31, 2026

Why Dollar Tree's "Built For This" Moment Signals A Shift In Consumer Behavior

Something interesting is happening at the checkout line. Dollar Tree's CEO recently declared that their model is "built for environments like this" — a statement that sounds like corporate optimism u...

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Performance MarketingMay 31, 2026

How Google's New Lead Dashboard Can Transform Your Bidding Strategy

Google Ads just made a move that should have every performance marketer paying attention. The platform now includes a dedicated lead management interface built directly into the advertising dashboard...

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Commerce MediaMay 31, 2026

How Rising Gas Prices Could Reshape E-Commerce Strategy For Advertisers

The pump is pinching wallets again, and the ripple effects are reaching far beyond the gas station. **With national gas prices averaging $4.43 per gallon — well above the $3.16 average from a year ago...

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AI VisibilityMay 31, 2026

Why Amazon's AI Shopping Tools Export Strategy Is The Future Of Retail Tech

Amazon just made a move that should have every retailer paying attention. The e-commerce giant announced it's now selling the technology behind its AI shopping assistant to other retailers through AWS...

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Commerce MediaMay 30, 2026

How Google's AI Shopping Insights Can Transform Your Merchant Center Strategy

Google just handed retailers a new lens into the black box of AI-powered shopping. The company is rolling out AI visibility metrics in Merchant Center, giving brands unprecedented insight into how the...

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