Aeris Blog
Every Commerce Media playbook and analysis from the Aeris blog.
> **TL;DR —** E-commerce brands need three distinct capabilities for AI visibility: citation monitoring to track mentions, content auditing to identify gaps, and optimization platforms to improve rank...
> **TL;DR —** Commerce advertisers now have three distinct AI approaches for Google Ads: Google's native automation (Smart Bidding, PMax), specialized point tools for specific functions, and fully man...
The advertising industry is experiencing a quiet crisis. Behind the glossy dashboards and impressive reach metrics lies an uncomfortable truth: **the cost of reaching consumers has inflated to levels...
The retail media landscape is experiencing a fundamental transformation, and the latest executive appointments tell the story better than any earnings report could. **Kepler's recent expansion of thei...
Retail media isn't just for supermarkets and e-commerce giants anymore. **The pharmacy sector is emerging as one of the most compelling frontiers for advertisers seeking high-intent, health-conscious...
The beauty industry has always been obsessed with personalization. From shade-matching foundations to customizing skincare routines, the promise has always been the same: *we'll find exactly what work...
Something interesting is happening at the checkout line. Dollar Tree's CEO recently declared that their model is "built for environments like this" — a statement that sounds like corporate optimism u...
Google Ads just made a move that should have every performance marketer paying attention. The platform now includes a dedicated lead management interface built directly into the advertising dashboard...
The pump is pinching wallets again, and the ripple effects are reaching far beyond the gas station. **With national gas prices averaging $4.43 per gallon — well above the $3.16 average from a year ago...
Amazon just made a move that should have every retailer paying attention. The e-commerce giant announced it's now selling the technology behind its AI shopping assistant to other retailers through AWS...
Google just handed retailers a new lens into the black box of AI-powered shopping. The company is rolling out AI visibility metrics in Merchant Center, giving brands unprecedented insight into how the...
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