Aeris Blog
Every AI Visibility playbook and analysis from the Aeris blog.
> **TL;DR —** Getting cited in AI search results requires a deliberate strategy of structured content, authoritative backlinks, and entity-level optimization—brands that treat AI visibility as a disti...
> **TL;DR —** E-commerce brands need three distinct capabilities for AI visibility: citation monitoring to track mentions, content auditing to identify gaps, and optimization platforms to improve rank...
> **TL;DR —** Commerce advertisers now have three distinct AI approaches for Google Ads: Google's native automation (Smart Bidding, PMax), specialized point tools for specific functions, and fully man...
Apple just turned a year of partnership rumors into a shipping product. **Siri AI, rebuilt on Gemini, is coming to every Apple device this fall — and it fundamentally changes where search happens.**...
Google just made a move that deserves more attention than it's getting. **The company is weaving its Gemini AI directly into Google Business Profile management**, creating what could become the first...
There's a beautiful irony unfolding in content marketing right now. We have access to AI tools that can produce more content in an afternoon than entire teams used to create in a month. Blog posts, so...
The beauty industry has always been obsessed with personalization. From shade-matching foundations to customizing skincare routines, the promise has always been the same: *we'll find exactly what work...
Amazon just made a move that should have every retailer paying attention. The e-commerce giant announced it's now selling the technology behind its AI shopping assistant to other retailers through AWS...
The retrieval-augmented generation (RAG) architecture that seemed revolutionary just two years ago is already obsolete. **The simple query-retrieve-generate pipeline that defined early AI search has b...
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